Sunday, 16 September 2007

What's important?

Computer scientist and mathematician Richard Hammond -- he of the Hamming Code -- used to ask his colleagues two questions. In order:
  1. What the most important issues in your field?, and the follow-up
  2. Why aren't you working on those?
Often this induced a cold-shoulder response, but others were grateful for the nudge.

I have been meditating on what the equivalent question should be in a business, as opposed to Science. My tentative questions are:
  1. What are the most important issues facing our customers?
  2. Why aren't we working on those?
From this it follows that deeply understanding our customers' issues is of paramount importance.

No comments: